๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Research in Motivation

โœ Scribed by SEMEONOFF, B.


Book ID
109640665
Publisher
Nature Publishing Group
Year
1965
Tongue
English
Weight
287 KB
Volume
205
Category
Article
ISSN
0028-0836

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## Abstract This commentary underscores the integrative nature of the identityโ€based motivation model (Oyserman, D. (2009). Identityโ€based motivation: Implications for actionโ€readiness, proceduralโ€readiness, and consumer behavior. Journal of Consumer Psychology, 19(3) (this issue)). We situate the