Research in Consumer Behavior

✍ Scribed by Russell Belk

• Publisher: Emerald Group Publishing Limited
• Year: 2006
• Tongue: English
• Leaves: 285
• Series: Research in Consumer Behavior
• Edition: 1
• Category: Library

✦ Synopsis

Volume 10 of ''Research in Consumer Behavior'' presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.

✦ Table of Contents

Cover......Page 1
Research in Consumer Behavior......Page 4
Contents......Page 6
List of Contributors......Page 8
Acculturation of Hispanic College Students......Page 12
The Acculturation Process......Page 13
Religiosity and Materialism......Page 15
Television as a Medium for Acculturation......Page 16
Procedure......Page 17
Measures......Page 18
Demographic Variables......Page 19
Ethnicity and Acculturation......Page 20
Discussion......Page 23
Ethnicity and Acculturation......Page 25
Study limitations......Page 26
Managerial Implications and Applications......Page 27
Conclusions......Page 28
References......Page 29
Introduction......Page 32
Literature Review......Page 34
Theoretical Framework......Page 35
Hypothesis Formulation......Page 37
Data Analysis......Page 38
Discussion......Page 41
Study Limitations and Implications for Future Research......Page 42
References......Page 43
Inscribing the Personal Myth: The Role of Tattoos in Identification......Page 46
Methodological Procedures......Page 49
Jewel: Dreaming of Healing......Page 50
Jack: Working Through Crisis......Page 53
Jenny: Coping with Stigma......Page 56
Mike: Surviving a Double-Life......Page 59
Dylan: Fighting for Freedom......Page 61
Rachel: Decorating the Temple......Page 65
Steve: Seeking Loyalty and Purpose......Page 69
Narrating the Tattoo: Redemption versus Contamination......Page 72
Conclusion......Page 77
References......Page 79
Introduction......Page 82
Multidisciplinary Roots......Page 83
To Live in Society and the Marketplace......Page 84
Social Interaction and Socialization Agents......Page 86
Socialization Processes and Learning......Page 87
The Meanings of Competence Acquired......Page 89
Behavioral Relevance......Page 91
Stability and Internalization......Page 92
Life-Long Consumer Socialization......Page 93
Different Life Events and Spheres of Consumption......Page 95
Dialogs, Negotiations, and Translations......Page 96
Socio-Cultural Contexts......Page 99
Multiple Theories, Methods and Disciplines......Page 101
Conclusions......Page 102
References......Page 103
Metaphors of Self and Self-Gifts in Interdependent Cultures: Narratives from Hong Kong......Page 110
Conceptual Foundations of the Self-Gift in Consumer Research......Page 113
Chinese Definitions of Self and Other......Page 115
Methodology......Page 116
Subject and Self Metaphors in the U.S.......Page 118
The Social Self Metaphor in Hong Kong......Page 119
Subject as Parent and Self as Child......Page 122
Subject and Relational Self as Companions: Servant, Caretaker, and Interlocutor......Page 123
The Essential Self in Hong Kong......Page 124
The Physical Object Self......Page 125
Self-Communication and Self-Gifts......Page 126
Conclusions and Future Directions......Page 131
Limitations and Future Directions......Page 134
References......Page 135
Exploring How Role-Identity Development Stage Moderates Person–Possession Relations......Page 138
Role-Identity......Page 140
Signs of Identity Commitment......Page 141
Internalizing a Role-Identity......Page 142
Rookies versus Veterans and Self-Completion......Page 143
Presocialization......Page 144
Identity Maintenance......Page 145
Detecting Role-Identity Cultivation Phase......Page 146
Role-Identity Cultivation versus Life Cycle Development and Aging......Page 147
Possession Commitments......Page 148
Social Commitments......Page 149
Media Commitments......Page 150
Identity-Related Emotions: Pride and Shame......Page 151
Impact on Role–Person Merger......Page 152
Summary......Page 153
Sample......Page 154
Identity Stage......Page 155
Possessions, Social, and Media Commitments......Page 156
Participation Frequency......Page 157
Stage Measure Predictive Validity......Page 158
Hypothesis Test Protocol......Page 159
External Commitments......Page 161
Appraisals of Possessions and Performance......Page 163
Emotions Toward Possessions and Performance......Page 164
Importance to Self......Page 167
Generalizability......Page 168
Attitude Relationships......Page 169
Notes......Page 170
References......Page 171
The Role of Attribute Order and Number Effects in Consumers’ Multiattribute Preferential Decisions......Page 176
Information Load and Consumer Decisions......Page 177
The Effects of Attribute Information Order......Page 180
Attribute-Order Factor......Page 183
Attribute-Number Factor......Page 184
Analysis and Discussion......Page 185
Conclusions......Page 188
References......Page 190
APPENDIX A: Pre-Experiment Measurement Results of the Salience of the 12 Attributes......Page 194
An Experimental Study of the Accuracy of Consumers’ Self-Reports of Their Information Acquisition Processes*......Page 196
Introduction......Page 197
Research on the Accuracy of Self-Reports......Page 199
Sample......Page 202
Decision Tasks......Page 203
Self-Report Measures......Page 204
Process-Tracing Measures......Page 205
Analysis and Results......Page 206
Results for Session 1......Page 207
Results for Session 2......Page 208
Additional Analyses and Results......Page 210
Summary and Discussion......Page 211
Notes......Page 215
References......Page 216
On the Symbolic Meanings of Souvenirs for Children......Page 220
Person/Object Relationships......Page 222
Person/Place Relationships......Page 224
Object/Place Relationships......Page 225
Sample......Page 226
Interviews......Page 227
Results: Analysis and Interpretation of Interviews......Page 231
Defining ‘‘Appropriate’’ Souvenirs......Page 232
Using the Souvenir for its Action Value......Page 235
Using the Souvenir for its Communicative Properties......Page 237
Using the Souvenir to Provide Continuity across Time and Place......Page 240
Acquiring Souvenirs as Part of Rituals or for Collections......Page 241
Results: Analysis and Interpretation of the Pictorial Projectives......Page 243
Discussion......Page 252
The Definition of Souvenirs to Children......Page 253
Layers of Meaning......Page 254
Communicative Value......Page 255
Future Research......Page 256
References......Page 257
Consumption and the Meaning of Life......Page 260
Method......Page 263
Rational and Magical Worldviews......Page 264
Consumer Cases......Page 273
Discussion......Page 281
References......Page 284