Reputation Management Revised Edition

✍ Scribed by Elearn (Auth.)

Publisher: Pergamon Flexible Learning
Year: 2008
Leaves: 100
Category: Library

No coin nor oath required. For personal study only.

✦ Table of Contents

Content:
Copyright, Page iv
Series preface, Page xi
Having a good reputation counts, Page xiii
Chapter 1 - Image and reputation, Pages 1-13
Chapter 2 - Creating and managing a corporate image, Pages 14-35
Chapter 3 - Creating and managing brand image, Pages 36-51
Chapter 4 - Managing the internal image, Pages 52-71
Chapter 5 - Managing the external image, Pages 72-95
References, Pages 96-97

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