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Reputation as Matching Identities and Images: Extending Davies and Chun's (2002) Research on Gaps between the Internal and External Perceptions of the Corporate Brand

✍ Scribed by Verčič, Ana Tkalac; Verčič, Dejan


Book ID
111860129
Publisher
Taylor and Francis Group
Year
2007
Tongue
English
Weight
286 KB
Volume
13
Category
Article
ISSN
1352-7266

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