๐”– Bobbio Scriptorium
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Representing disability in charity promotions

โœ Scribed by J. Barnett; S. Hammond

Publisher
John Wiley and Sons
Year
1999
Tongue
English
Weight
145 KB
Volume
9
Category
Article
ISSN
1052-9284

No coin nor oath required. For personal study only.

โœฆ Synopsis

Social psychological research in relation to charity advertising in the area of disability has attempted to distinguish between positive' and negative' images and the way in which these are related to their fundraising potential. In the light of the critique of charity advertising oered by a number of disability theorists, it is suggested that this perspective would be enhanced by consideration of the attitudes of disabled people to charity advertisements. A study is reported that compares the attitudes of disabled and non-disabled people to two charity advertisements. Dierences between these two groups are reported and in the light of the nature of these it is suggested that what are considered to constitute `positive images' is unlikely to be consensual.

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