Front Matter....Pages i-xiv
Introduction....Pages 1-16
Front Matter....Pages 17-17
Anti-ageing Advertisements and Perceptions of Ageing....Pages 19-35
Consumerism v. Constructing Older Age: A Case Study of Over-Fifties Life Insurance TV Advertising....Pages 36-52
‘They See Themselves As Young’: The Market Addressing the Older Consumer....Pages 53-67
Talk about Love and Intimate Relationships in a Finnish 50+ Magazine....Pages 68-83
Redefining Cultural Roles in Older Age: Grandmothering As an Extension of Motherhood....Pages 84-99
Front Matter....Pages 101-101
Doing Beauty: Women, Ageing and Identity....Pages 103-114
On Going Grey....Pages 115-131
Fashion and Age: The Role of Women’s Magazines in the Constitution of Aged Identities....Pages 132-146
Front Matter....Pages 147-147
‘I Don’t See Many Images of Myself Coming Back at Myself’: Representations of Women and Ageing....Pages 149-168
The Oldest Generation As Displayed in Family Photographs....Pages 169-188
‘Positive Images’ and Calendars: Explorations in ‘Agelessness’ or ‘Ambiguous’ Identities?....Pages 189-206
Snap Happy — Being Old in Scotland in Photographs....Pages 207-225
Conclusion....Pages 226-231
Back Matter....Pages 232-258