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Relevance of actors in bridging positions for product-related information diffusion

โœ Scribed by Pescher, Christian; Spann, Martin

Book ID
122830672
Publisher
Elsevier Science
Year
2014
Tongue
English
Weight
339 KB
Volume
67
Category
Article
ISSN
0148-2963

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## Abstract Using content analysis, this study explored the role of the literature in the diffusion of new information; the influence of the literature on the innovationโ€decision process; and how the concept of tie strength can contribute to a greater understanding of the role of the literature in