Relationships in marketing channels: Examining communication abilities through cognitive structures

✍ Scribed by Satu Hakkio; Pirjo Laaksonen

• Book ID: 101298758
• Publisher: John Wiley and Sons
• Year: 1998
• Tongue: English
• Weight: 263 KB
• Volume: 15
• Category: Article
• ISSN: 0742-6046
• DOI: 10.1002/(sici)1520-6793(199805)15:3<215::aid-mar2>3.0.co;2-d