Relationship quality, community promotion and brand loyalty in virtual communities: Evidence from free software communities

✍ Scribed by Luis V. Casaló; Carlos Flavián; Miguel Guinalíu

• Book ID: 116557651
• Publisher: Elsevier Science
• Year: 2010
• Tongue: English
• Weight: 439 KB
• Volume: 30
• Category: Article
• ISSN: 0268-4012
• DOI: 10.1016/j.ijinfomgt.2010.01.004