๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Relationship of business and NGOs: an empirical analysis of strategies and mediators of their private relationship

โœ Scribed by Carmen Valor; Amparo Merino de Diego


Book ID
110982032
Publisher
John Wiley and Sons
Year
2009
Tongue
English
Weight
226 KB
Volume
18
Category
Article
ISSN
0962-8770

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This paper explores business marketing relationships (BMRs) and interpersonal commercial relationships (ICRs). The literature in these two areas is analyzed to develop an overarching theoretical understanding of how marketing relationships function in the marketplace. The authors create empirical ge