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Relationship marketing: the influence of consumer involvement on perceived service benefits

✍ Scribed by Kinard, Brian R.; Capella, Michael L.

Book ID
126891618
Publisher
Emerald Group Publishing Limited
Year
2006
Tongue
English
Weight
149 KB
Volume
20
Category
Article
ISSN
0887-6045

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The impact of involvement and ambiguity on satisfaction judgments for high-credence property services such as health care has not been studied. This study examines the level and process effects of involvement on satisfaction with two dimensions of a health-care service. We found that higher levels o