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Relationship marketing in the not-for-profit sector: an extension and application of the commitment–trust theory

✍ Scribed by Keith MacMillan; Kevin Money; Arthur Money; Steve Downing

Book ID: 116617662
Publisher: Elsevier Science
Year: 2005
Tongue: English
Weight: 387 KB
Volume: 58
Category: Article
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2003.08.008

No coin nor oath required. For personal study only.

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