Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to incre
Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing)
โ Scribed by Martin Christopher, Adrian Payne, David Ballantyne
- Publisher
- Butterworth-Heinemann
- Year
- 2001
- Tongue
- English
- Leaves
- 261
- Edition
- 2nd
- Category
- Library
No coin nor oath required. For personal study only.
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