Relationship marketing as a paradigm shift: some conclusions from the 30R approach

✍ Scribed by Gummesson, Evert

• Book ID: 115507957
• Publisher: Emerald Group Publishing Limited
• Year: 1997
• Tongue: English
• Weight: 58 KB
• Volume: 35
• Category: Article
• ISSN: 0025-1747
• DOI: 10.1108/00251749710169648