✦ LIBER ✦

Relationship marketing and consumer switching behavior

✍ Scribed by Hung-Chang Chiu; Yi-Ching Hsieh; Yu-Chuan Li; Monle Lee

Book ID: 116617775
Publisher: Elsevier Science
Year: 2005
Tongue: English
Weight: 155 KB
Volume: 58
Category: Article
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2004.11.005

No coin nor oath required. For personal study only.

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## Abstract This study investigated the relationship between religious affiliation and level of religiosity and consumer product‐ and store‐switching behavior among South Korean consumers. Comparisons in switching behavior are reported for three different denominational groups prevalent in South Ko