On the benefits of collaboration: consum
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Rene QuiΓ±ones; Linda J. Hayes; Steven C. Hayes
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Article
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2000
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John Wiley and Sons
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English
β 75 KB
## Abstract Consumer behavior is a pervasive feature of the human circumstance, and its study has long been pursued by behaviorally oriented psychologists, among whom may be counted John B. Watson. Relatively few behaviorists have addressed these issues, however, with the result that the field of c