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Relational and item-specific influences on generate–recognize processes in recall

✍ Scribed by Guynn, Melissa J.; McDaniel, Mark A.; Strosser, Garrett L.; Ramirez, Juan M.; Castleberry, Erica H.; Arnett, Kristen H.

Book ID: 121556109
Publisher: Psychonomic Society Publications
Year: 2014
Tongue: English
Weight: 325 KB
Volume: 42
Category: Article
ISSN: 0090-502X
DOI: 10.3758/s13421-013-0341-6

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## Abstract Research evidence to date suggests that the combined presence of item‐specific and relational processing is necessary to induce higher memory performance of the target ad and proper evaluation of the target brand. This elaborative processing, however, requires cognitive capacity. In thi