RELATING CONSUMER ACCEPTANCE TO DESCRIPTIVE ATTRIBUTES BY THREE-WAY EXTERNAL PREFERENCE MAPPING OBTAINED BY PARALLEL FACTOR ANALYSIS (PARAFAC)

✍ Scribed by CLEITON A. NUNES; SABRINA C. BASTOS; ANA CARLA M. PINHEIRO; CARLOS J. PIMENTA; MARIA EMÍLIA S. GOMES PIMENTA

• Book ID: 117964704
• Publisher: John Wiley and Sons
• Year: 2012
• Tongue: English
• Weight: 803 KB
• Volume: 27
• Category: Article
• ISSN: 0887-8250
• DOI: 10.1111/j.1745-459x.2012.00387.x