Rejoinder for measuring short- and long-run promotional effectiveness on scanner data using persistence modelling

✍ Scribed by Marnik G. Dekimpe; Dominique M. Hanssens; Vincent R. Nijs; Jan-Benedict E.M. Steenkamp

• Publisher: John Wiley and Sons
• Year: 2005
• Tongue: English
• Weight: 54 KB
• Volume: 21
• Category: Article
• ISSN: 1524-1904
• DOI: 10.1002/asmb.583