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Rejoinder for advertising response models with managerial impact: an agenda for the future

✍ Scribed by Demetrios Vakratsas

Publisher: John Wiley and Sons
Year: 2005
Tongue: English
Weight: 51 KB
Volume: 21
Category: Article
ISSN: 1524-1904
DOI: 10.1002/asmb.571

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