Regional variability of price and expenditure elasitcities: The case of spaghetti sauces
โ Scribed by Seong-Cheon Seo; Oral Capps Jr.
- Publisher
- John Wiley and Sons
- Year
- 1997
- Tongue
- English
- Weight
- 115 KB
- Volume
- 13
- Category
- Article
- ISSN
- 0742-4477
No coin nor oath required. For personal study only.
โฆ Synopsis
Using IRI Infoscan data for six brands of spaghetti sauce and employing the Rotterdam model, estimates were obtained for own-price, cross-price, and total expenditure elasticities for 43 market areas of the United States. Variability of own-price, cross-price, and expenditure elasticities across different regions was evident, particularly for the own-price elasticities. Manufacturers may use our results to conduct appropriate pricing and promotion strategies by market and region.
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