✦ LIBER ✦
Refining RFM-Variables through Mokken Scale Analysis for the Purpose of Optimal Prospect Selection: Application to Ownership Patterns of Financial Products
✍ Scribed by Drs. Leonard J. Paas
- Book ID
- 110281985
- Publisher
- Springer
- Year
- 1999
- Weight
- 98 KB
- Volume
- 3
- Category
- Article
- ISSN
- 1382-3019
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