Free will in consumer behavior: Self-con
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Roy F. Baumeister; Erin A. Sparks; Tyler F. Stillman; Kathleen D. Vohs
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Article
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2008
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Elsevier Science
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English
⚖ 226 KB
## Abstract Consumer behavior offers a useful window on human nature, through which many distinctively human patterns of cognition and behavior can be observed. Consumer behavior should therefore be of central interest to a broad range of psychologists. These patterns include much of what is common