Reducing ethnic prejudice: an evaluation of seven recommended principles for incorporation in public campaigns

Reducing ethnic prejudice by public camp

Reducing ethnic prejudice by public campaigns: an evaluation of a present and a new campaign

✍ Aldert Vrij; Beverley J. Smith 📂 Article 📅 1999 🏛 John Wiley and Sons 🌐 English ⚖ 406 KB

Most Western governments consider it their responsibility to counteract ethnic prejudice and discrimination, and they sometimes instigate persuasive communication programmes to achieve this aim. Generally, these campaigns do not have the desired eects possibly because designers of such persuasive co