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Reducing barriers to sun protection – Application of a holistic model for social marketing

✍ Scribed by Geraldine McLeod; Andrea Insch; James Henry

Book ID
116266423
Publisher
Elsevier
Year
2011
Tongue
English
Weight
269 KB
Volume
19
Category
Article
ISSN
1441-3582

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A. R. Andreasen's (1995) social marketing model (SMM) is applied to structure feedback counseling for individuals who are unemployed. The authors discuss techniques used in commercial marketing and how they are equally applicable to solving societal problems; SMM and its application to social interv