Quenching of the 3MLCT excited state of [Ru(bpy)3]2+ (bpy=bipyridine) by the reduction products (MV*+ and MV0) of methyl viologen (MV2+) was studied by a combination of electrochemistry with laser flash photolysis or femtosecond pump-probe spectroscopy. Both for the bimolecular reactions and for the reactions in an Ru(bpy)3(2+)-MVn+ dyad, quenching by MV*+ and MV0 is reductive and gives the reduced ruthenium complex [Ru(bpy)3]+, in contrast to the oxidative quenching by MV2+. Rate constants of quenching (kq), and thermal charge recombination (krec) and cage escape yields (phi(ce)) were determined for the bimolecular reactions, and rates of forward (kf) and backward (kb) electron transfer in the dyad were measured for quenching by MV2+, MV*+, and MV0. The reactions in the dyad are very rapid, with values up to kf = 1.3 x 10(12) s(-1) for *Ru(bpy)3(2+)-MV*+. In addition, a long-lived (tau = 15 ps) vibrationally excited state of MV*+ with a characteristically structured absorption spectrum was detected; this was generated by direct excitation of the MV*+ moiety both at 460 and 600 nm. The results show that the direction of photoinduced electron transfer in a Ru(bpy)3-MV molecule can be switched by an externally applied bias.