Redefining the product life cycle: The five-element product wave: Chuck Ryan and Walter E. Riggs, Business Horizons (September–October 1996), pp. 33–40

• Book ID: 117564327
• Publisher: John Wiley and Sons
• Year: 1997
• Tongue: English
• Weight: 286 KB
• Volume: 14
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1016/s0737-6782(97)89405-2