Recreating cheers: an analysis of relationship marketing as an effective marketing technique for quick‐service restaurants

✍ Scribed by Robinson, Camille; Abbott, Je'Anna; Shoemaker, Stowe

• Book ID: 124064163
• Publisher: Emerald Group Publishing Limited
• Year: 2005
• Tongue: English
• Weight: 68 KB
• Volume: 17
• Category: Article
• ISSN: 0959-6119
• DOI: 10.1108/09596110510620663