Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record L
Record Label Marketing
β Scribed by Tom Hutchison, Paul Allen, Amy Macy
- Publisher
- Focal Press
- Year
- 2010
- Tongue
- English
- Leaves
- 462
- Edition
- 2nd ed
- Category
- Library
No coin nor oath required. For personal study only.
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<P><EM>Record Label Marketing</EM> offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and
<p>Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed.</p> <p>Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independe
<p><span>βEvery entry opens a window onto a different story of creativity and resistance and I couldnβt stop hopscotching around from page to page, each one sparking off vectors for further thought and exploration. A totally mind-blowing accomplishment.β</span><span><br></span><span>β</span><span>Gu