A comparison of the effect of retail pur
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Gail Tom; Stephanie Lopez; Kivilcim Demir
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Article
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2005
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John Wiley and Sons
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English
⚖ 80 KB
This article reports on a study comparing the effect of the retail and direct marketing channels of delivery on the endowment effect. The results demonstrated the endowment effect for both retail and direct marketing channels of product delivery. In addition, in the direct marketing channel, the end