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Recollective performance advantages for implicit memory tasks

โœ Scribed by Sheldon, Signy A. M.; Moscovitch, Morris


Book ID
121510002
Publisher
Taylor and Francis Group
Year
2010
Tongue
English
Weight
169 KB
Volume
18
Category
Article
ISSN
0965-8211

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## Abstract Consumers are often exposed to brand names presented concurrently with information such as brand claims and warnings, prior to making product choices. As implicit memory has been implicated in the consumer choice process, two experiments were conducted to assess the influence of additio