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RECKLESS DRIVING AND GENDER: AN EXAMINATION OF A TERROR MANAGEMENT THEORY EXPLANATION

โœ Scribed by TAUBMAN - BEN-ARI, ORIT; FINDLER, LIORA

Book ID
126645533
Publisher
Taylor and Francis Group
Year
2003
Tongue
English
Weight
199 KB
Volume
27
Category
Article
ISSN
0748-1187

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## Abstract Marketers and public policy makers continue to be plagued with the problem of creating effective communications, which can increase the probability of complying with risk avoidance behavior related to smoking. Using Terror Management Theory (TMT) as a theoretical basis, we provide a rat