This article describes recent research on counterfactual reasoning in causal judgment and details implications for future research on consumer and managerial decisions. Two types of counterfactual reasoning may be employed in causal judgment, one of which involves outcome contrasts, and is used to g
β¦ LIBER β¦
Reasons for Market Evolution and Budgeting Implications
β Scribed by Wang, Fang; Zhang, Xiao-Ping (Steven)
- Book ID
- 118743367
- Publisher
- American Marketing Association
- Year
- 2008
- Tongue
- English
- Weight
- 769 KB
- Volume
- 72
- Category
- Article
- ISSN
- 0022-2429
No coin nor oath required. For personal study only.
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