The use of non-time series information i
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Bob Edmundson; Michael Lawrence; Marcus O'Connor
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Article
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1988
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John Wiley and Sons
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English
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The contribution of product and industry knowledge to the accuracy of sales forecasting was investigated by examining the company forecasts of a leading manufacturer and marketer of consumable products. The company forecasts of I8 products produced by a meeting of marketing, sales, and production pe