Real Options, International Entry Mode Choice and Performance
β Scribed by Keith D. Brouthers; Lance Eliot Brouthers; Steve Werner
- Book ID
- 110944549
- Publisher
- John Wiley and Sons
- Year
- 2008
- Tongue
- English
- Weight
- 139 KB
- Volume
- 45
- Category
- Article
- ISSN
- 0022-2380
No coin nor oath required. For personal study only.
π SIMILAR VOLUMES
Although small and medium sized enterprises (SMEs) account for a significant portion of international trade, little is know about how they make international entry mode decisions. Transaction cost theory has been widely used to study entry mode selection for large firms. Here we apply the theory to
Despite theoretical arguments matching type of diversification strategy with mode of entry, the exact form of relationships between strategy, mode of entry, and performance remains enigmatic. Our analysis, based on two samples, demonstrates that matches between strategy and mode did improve performa