Content:
Other Titles of Interest, Page ii
Front Matter, Page iii
Copyright, Page iv
Preface, Pages ix-x, I. IBRAHIM, K.K. SEO, P.G. VLACHOS
The Editors, Page xi
List of Contributors, Pages xiii-xiv
Text Cross-reference Table, Page xv
Introduction to PART I Decision Making, Pages 1-14
1 - The Foundations of Decision Under Uncertainty: An Elementary Exposition, Pages 15-30, JOHN W. PRATT, HOWARD RAIFFA, ROBERT SCHLAIFER
2 - Bayesian Statistics and Product Decisions, Pages 31-39, PAUL E. GREEN
3 - Maximin Programming: An Approach to Farm Planning Under Uncertainty, Pages 40-53, J.P. MCINERNEY
4 - Linear Programming and Game Theory Models: Some Extensions, Pages 54-63, J.P. MCINERNEY
5 - Risk Evaluation in Farm Planning: A Statistical Approach, Pages 64-74, M.C. MURPHY
6 - Business Simulation and Management Decisions, Pages 75-81, J. NIEDEREICHHOLZ
7 - PERT Simulation: A Dynamic Approach to the PERT Technique, Pages 82-93, CLIFFORD F. GRAY, ROBERT E. REIMAN
8 - Quicken the Queue, Pages 94-102, ROBERT C. WEISSELBERG, JOSEPH G. COWLEY
Introduction to PART II Forecasting and Demand Analysis, Pages 103-115
1 - How Good Is Your Sales Forecasting?, Pages 117-127, J.M. CUMMINGS
2 - A Two-stage Forecasting Model: Exponential Smoothing and Multiple Regression, Pages 128-136, DWIGHT B. CRANE, JAMES R. CROTTY
3 - A Bayesian Approach to Forecasting the Effects of Atypical Situations, Pages 137-147, JAMES E. REINMUTH, MICHAEL D. GEURTS
4 - Some Equilibrium Models of Consumer Behavior, Pages 148-158, R.G. GOLLEDGE
5 - New Product Demand Estimation in the Pharmaceutical Industry, Pages 159-166, STUART A. SAMUELS
Introduction to PART III Production and Cost, Pages 167-182
1 - Elementary Geometric/Arithmetic Series and Early Production Theory, Pages 183-193, PETER J. LLOYD
2 - Classical Demand Curves and the Optimum Relationship Between Selling Costs and Output, Pages 194-201, R.J. BALL
3 - A Note on the Firm's Long-run Average Cost Curve, Pages 202-206, A. ROSS SHEPHERD
4 - CostβEffectiveness Analysis: Implications for Accountants, Pages 207-216, BARRY G. KING
5 - An Approach to Productivity in Two Knowledge- based Industries, Pages 217-226, JOHN F. ROCKART
6 - Medium Range Aggregate Production Planning: State of the Art, Pages 227-254, EDWARD A. SILVER
7 - Short-run, Long-run, and Vector Cost Curves, Pages 255-263, JOHN W. ROWE JR.
8 - The Fixed Coefficients Production Process Under Production Uncertainty, Pages 264-277, GARY M. ROODMAN
Introduction to PART IV Pricing and Market Structure, Pages 279-289
1 - Monopoly-induced Third-degree Price Discrimination, Pages 291-296, BRUCE YANDLE
2 - An Operational Approach to Product Pricing, Pages 297-303, B.R. DARDEN
3 - The Borden Case: A Legal Basis for Private Brand Price Discrimination, Pages 304-310, M.L. MAYER, J.B. MASON, E.A. ORBECK
4 - Some Aspects of the Economics of Advertising, Pages 311-320, L.G. TELSER
5 - Advertising and Changes in Concentration, Pages 321-328, MATITYAHU MARCOS
6 - βAntitrust and Efficiency: Product Extension Mergersβ: A Comment, Pages 329-332, PETER ASCH
7 - Conglomerates Revisited, Pages 333-336, D.T. CARROLL
Introduction to PART V Capital Budgeting and Profit, Pages 337-350
1 - Alternative Rate of Return Concepts and Their Implications for Utility Regulation, Pages 351-365, EZRA SOLOMON
2 - An Approach to Internal Profit Measurement, Pages 366-373, JOEL DEAN
3 - The Arithmetic of Capital-budgeting Decisions, Pages 374-382, EZRA SOLOMON
4 - Depreciation in Economic Theory and Capital Budgeting, Pages 383-390, WARD S. CURRAN
5 - The Consideration of Risk and Uncertainty in Capital Investment Analyses, Pages 391-399, JOHN R. CANADA
6 - The Firm's Optimal Debt-Equity Combination and the Cost of Capital, Pages 400-418, WILLIAM J. BAUMOL, BURTON G. MALKIEL
7 - Application of Capital Budgeting Techniques to Marketing Operations, Pages 419-426, RICHARD T. HISE, ROBERT H. STRAWSER