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Re-evaluation of decision alternatives dependent upon the reversibility of a decision and the passage of time

✍ Scribed by Dr Dieter Frey; Martin Kumpf; Martin Irle; Gisla Gniech

Publisher
John Wiley and Sons
Year
1984
Tongue
English
Weight
305 KB
Volume
14
Category
Article
ISSN
0046-2772

No coin nor oath required. For personal study only.

✦ Synopsis

In the present experiment subjects made a decision between two alternatives which was either reversible or irreversible. A per the choice, subjects evaluated the attractiveness of both alternatives once more under different time levels. It was found that with increasing time level, re-evaluation of alternatives increased under irreversible and decreased under reversible conditions. The results are discussed in the framework of dissonance theory.

'This research was supported by a grant from the Deutsche Forschungsgemeinschaft to the Sonderforschungsbereich 24, Sozialund Wirtschaftspsychologische Entscheidungsforschung, Universitat Mannheim. We are grateful to Gabriele Osnabrugge and Dagmar Stahlberg for their suggestions on an earlier draft of the paper.

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