Re-branding the NHL: Building the league through the “My NHL” integrated marketing campaign

✍ Scribed by Bob Batchelor; Melanie Formentin

• Book ID: 113870750
• Publisher: Elsevier Science
• Year: 2008
• Tongue: English
• Weight: 139 KB
• Volume: 34
• Category: Article
• ISSN: 0363-8111
• DOI: 10.1016/j.pubrev.2008.03.004