✦ LIBER ✦

Raytheon: the defender of the rain forest

✍ Scribed by Professor Graham Beaver

Publisher: John Wiley and Sons
Year: 1998
Tongue: English
Weight: 80 KB
Volume: 7
Category: Article
ISSN: 1086-1718
DOI: 10.1002/(sici)1099-1697(199808)7:5<301::aid-jsc370>3.0.co;2-c

No coin nor oath required. For personal study only.

✦ Synopsis

. The article begins with the premise that strategic management is a dynamic activity, actively managing the way in which strategy unfolds.

. It also stresses the innovative role of strategic management and the need to reinvent industries.

. The recent $1.4 billion deal with the US defence company Raytheon to provide a system to monitor exploitation of the rain forest for the Brazilian Government is used as an example of the two aspects of strategic management.

Readers of the Journal will be only too familiar with the current tensions' in the debate over the role, contribution and relevance of strategic management. There are many writers questioning the value of traditional techniques and concepts which seem to owe both their currency and existence to companies and operating contexts that have long gone out of both fashion and pro®tability. Let us consider two recent examples of this search for the new role for strategy' that are not only thought provoking and exciting, but also quite disturbing in their challenge to established orthodoxy. The ®rst comes from , writing in The McKinsey Quarterly. Their article begins:

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