Rating versus ranking in the Rokeach Value Survey: An Israeli comparison

✍ Scribed by Michael Moore

• Book ID: 102176178
• Publisher: John Wiley and Sons
• Year: 1975
• Tongue: English
• Weight: 152 KB
• Volume: 5
• Category: Article
• ISSN: 0046-2772
• DOI: 10.1002/ejsp.2420050313

✦ Synopsis

While developing a new Hebrew adaptation of the Rokeach Value Survey (Rokeach, 1971) an attempt was made to introduce a rating scale instead of the traditional ranking method. Advantages of such a change include the greater ease and speed with which ratings are made, as compared to rankings, as well as the psychometric benefits obtained when a normative intervaI scale replaces an ipsative ordinal one. Using the original English-language version of the Value Survey, Feather (1973) reported such a comparison of methods. In his study the rankorder correlation between the means of the 18 values obtained by ranking and the means obtained by rating each value on an eight-point scale was 0.91 for terminal values and 0.93 for instrumental values. Though these coefficients are very high, it must be remembered that they are based on average values rather than on individual responses. The present study undertook a comparison of the ranking and rating procedures at both the individual and the group levels. It was