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Range and sequence effects in judgment

✍ Scribed by Lockhead, G. R. ;Hinson, J.

Book ID
115073795
Publisher
Psychonomic Society Publications
Year
1986
Tongue
English
Weight
949 KB
Volume
40
Category
Article
ISSN
0031-5117

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## Abstract Consumers frequently evaluate multiple sequential cues of varying strengths in order to draw inferences about a product's quality. The results of three experiments show that when consumers are not distracted, they judge a product's quality more favorably following a strong–weak cue sequ