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Random Advertising and Monopolistic Price Dispersion

✍ Scribed by Helmut Bester

Book ID
110914565
Publisher
John Wiley and Sons
Year
1994
Tongue
English
Weight
844 KB
Volume
3
Category
Article
ISSN
1058-6407

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On the theoretical side, this paper contains a general diffusion model of innovation that includes previous models in the literature as special cases. Optimal price and advertising are characterized qualitatively for the general model and several specific cases. Cost learning effects and discounting