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✦   LIBER   ✦
πŸ“

Radio programming tactics and strategy

✍ Scribed by Norberg, Eric G

Publisher
Taylor and Francis;Routledge
Year
2016
Tongue
English
Series
Broadcasting & cable series
Category
Library
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✦ Synopsis

The basic principles of radio programming -- Structuring your station and creating identity -- Positioning your station against the competition -- Leading an airstaff -- Music as a programming weapon -- News as a programming weapon -- Promoting your station -- Grading your programming performance : what you need to know about ratings -- Working with your general manager -- Working with sales -- Working with engineering -- The FCC and you -- Attaining your career goals.

✦ Table of Contents

The basic principles of radio programming --
Structuring your station and creating identity --
Positioning your station against the competition --
Leading an airstaff --
Music as a programming weapon --
News as a programming weapon --
Promoting your station --
Grading your programming performance : what you need to know about ratings --
Working with your general manager --
Working with sales --
Working with engineering --
The FCC and you --
Attaining your career goals.

✦ Subjects

Radio programs--Planning;Livres Γ©lectroniques;Radio programs -- Planning

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