Question stability in brand image measurement: Comparing alternative answer formats and accounting for heterogeneity in descriptive models

✍ Scribed by Sara Dolnicar; Bettina Grün

• Book ID: 117777725
• Publisher: Elsevier
• Year: 2007
• Tongue: English
• Weight: 744 KB
• Volume: 15
• Category: Article
• ISSN: 1441-3582
• DOI: 10.1016/s1441-3582(07)70041-1