The role of materialism, religiosity, an
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Priscilla A. La Barbera; Zeynep GΓΌrhan
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Article
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1997
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John Wiley and Sons
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English
β 212 KB
π 2 views
In appealing to consumers, marketers need to know what the good life means across various consumer segments. The present study seeks to deepen the understanding of consumer subjective well-being (SWB) by exploring its relationship with selected secular and sacred values. SWB, defined as individuals'