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Quality in Constructed Projects: International Firms and Developing Countries

✍ Scribed by Koehn, E.; Regmi, Durgesh C.

Book ID: 126468618
Publisher: American Society of Civil Engineers
Year: 1990
Weight: 663 KB
Volume: 116
Category: Article
ISSN: 0733-9380
DOI: 10.1061/(ASCE)1052-3928(1990)116:4(388)

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## Abstract Consumers evaluate product quality with information signals such as brand name giving an advantage to established firms over other firms even when introducing a new product. Another signal is ‘country of origin’ and, as high‐income countries focus more heavily on higher quality goods, t