<p>Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis. Walle shows that by merging their strategies in relevant ways, both fields grow even more robust and responsive
Qualitative Research In Intelligence And Marketing
β Scribed by Walle III A.H.
- Publisher
- Praeger
- Year
- 2000
- Tongue
- English
- Leaves
- 262
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
Juxtaposes, compares, and integrates the qualitative methods of marketing research with those of competitive intelligence.
π SIMILAR VOLUMES
The issue of quality in qualitative research is one that is often neglected. In <b>Managing Quality in Qualitative Research</b> attention is given to the fundamental question of how to define and assess the quality of research. Uwe Flick examines how to distinguish good research from bad research wh
* Part of the new Market Research in Practice series published in association with the Market Research Society [MRS]
<p><span>This book includes selecting the articles accepted for presentation and discussion at WCQR2021, held on January 20th to 22nd, 2021 (Virtual Conference). The World Conference on Qualitative Research (WCQR) is an annual event that aims to bring together researchers, academics and professional