𝔖 Scriptorium
✦   LIBER   ✦

πŸ“

Qualitative Research In Intelligence And Marketing

✍ Scribed by Walle III A.H.


Publisher
Praeger
Year
2000
Tongue
English
Leaves
262
Category
Library

⬇  Acquire This Volume

No coin nor oath required. For personal study only.

✦ Synopsis


Juxtaposes, compares, and integrates the qualitative methods of marketing research with those of competitive intelligence.


πŸ“œ SIMILAR VOLUMES


Qualitative Research in Intelligence and
✍ Walle, A.H. πŸ“‚ Library πŸ“… 2001 πŸ› Quorum Books 🌐 English

<p>Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis. Walle shows that by merging their strategies in relevant ways, both fields grow even more robust and responsive

Managing Quality in Qualitative Research
✍ Uwe Flick πŸ“‚ Library πŸ“… 2008 πŸ› SAGE Publications Ltd 🌐 English

The issue of quality in qualitative research is one that is often neglected. In <b>Managing Quality in Qualitative Research</b> attention is given to the fundamental question of how to define and assess the quality of research. Uwe Flick examines how to distinguish good research from bad research wh

Computer Supported Qualitative Research:
✍ AntΓ³nio Pedro Costa (editor), LuΓ­s Paulo Reis (editor), AntΓ³nio Moreira (editor) πŸ“‚ Library πŸ“… 2021 πŸ› Springer 🌐 English

<p><span>This book includes selecting the articles accepted for presentation and discussion at WCQR2021, held on January 20th to 22nd, 2021 (Virtual Conference). The World Conference on Qualitative Research (WCQR) is an annual event that aims to bring together researchers, academics and professional