Qualitative consumer et marketing research

✍ Scribed by Kozinets, Robert V.;Belk, Russell W.;Fischer, Eileen

Publisher: SAGE Publications
Year: 2013
Tongue: English
Leaves: 243
Category: Library

No coin nor oath required. For personal study only.

✦ Table of Contents

IntroductionGetting Started: How to Begin a Qualitative Research ProjectDepth InterviewsEthnography and Observational MethodsOnline Observation and NetnographyData Collection AidsApproaches to Data Analysis, Interpretation and Theory Building for Scholarly ResearchAnalysis, Theory and Presentation for ManagersPresenting, Disseminating, and Sharing Final Thoughts

✦ Subjects

Forschungsmethode;Qualitative Sozialforschung;Verbraucherforschung;Lehrbuch

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