Putting Service Relations to the Test: How Can Negative Consumer Reactions to Price Increases Be Reduced?

✍ Scribed by Woisetschläger, David M.; Evanschitzky, Heiner; Holzmüller, Hartmut H.

• Book ID: 126706459
• Publisher: Haworth Press Inc
• Year: 2008
• Tongue: English
• Weight: 142 KB
• Volume: 7
• Category: Article
• ISSN: 1533-2667
• DOI: 10.1080/15332660802508315