✦ LIBER ✦

Putting one-to-one marketing to work: Personalization, customization, and choice

✍ Scribed by Neeraj Arora; Xavier Dreze; Anindya Ghose; James D. Hess; Raghuram Iyengar; Bing Jing; Yogesh Joshi; V. Kumar; Nicholas Lurie; Scott Neslin; S. Sajeesh; Meng Su; Niladri Syam; Jacquelyn Thomas; Z. John Zhang

Book ID: 106454854
Publisher: Springer US
Year: 2008
Tongue: English
Weight: 250 KB
Volume: 19
Category: Article
ISSN: 0923-0645
DOI: 10.1007/s11002-008-9056-z

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